Brand kit.

Everything needed to put Ironstrike AI on a page, a shirt, a deck, or a screen. Files are final; the rules below keep every use looking like one brand. Send an embroidery or print shop the outlined file: the letters are fixed shapes in it, so nothing can substitute a different font.

The mark

Primary. Ember on dark.

Download SVG

One color on dark. Cream, for black shirts and dark print.

Download SVG

One color on light. Near black, for white shirts and light print.

Download SVG

The lockup

Download SVG Download outlined

The hat stack

The cap-embroidery format: mark blown up on top, name at matching width beneath. Two-color for print, single-thread for stitching.

Two-color. Ember mark, cream name.

Download SVG Download outlined

Single-thread. One color, swap to match the cap.

Download SVG Download outlined

The story

Why the mark looks the way it does. I don't caption it on the site; this is for people who ask.

Four blades converging on a single point: four knights putting their swords in the fire, ready to strike. A chokepoint is where force concentrates into one spot, and that concentration is the strike itself.

Tagline

Exact form"Iron sharpens Iron." Both capital I's, period included. Set in uppercase with wide letter spacing when used as a display line.

PlacementAbove or beside the mark, never below the wordmark. On the site it sits atop the logo as the first thing that appears.

NeverReworded, translated, or mixed with the retired line "Strike while the iron's hot."

Color

Ember#F5821F the accent; the mark, CTAs, highlights

Ember Bright#FF9E42 hover states, pulse effects

Forge Black#0A0A0B the ground; page + icon background

Panel#141416 cards and raised surfaces

Steel#2C2D31 borders and lines

Cream#EAE8E4 text on dark; the one-color dark-ground ink

Dim#9A9A9F secondary text

Typography

Wordmark / display, weight 900, tracking 0.02em

IRONSTRIKEAI

Tagline / labels, weight 600, tracking 0.22em, uppercase

Iron sharpens Iron.

Body

The system font stack, so it renders native and fast everywhere. No webfonts, no licenses, nothing to load.

Stack

-apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif

App icon

512

192

180 (iOS)

Mark centered on Forge Black. These exact files ship with the site for home-screen installs; reuse them anywhere an avatar or square icon is needed.

Usage rules

Clear spaceKeep empty space around the mark equal to half its height on every side.

Minimum size16px tall on screen, half an inch in print. Below that, use the mark alone, never the lockup.

One color printingCream on dark grounds, near black on light grounds. The full ember version is for screens and multi color print.

Never recolorThe mark is ember, cream, or near black. No gradients, no other brand colors, no grey.

Never distortNo rotation, stretching, outlining, drop shadows, or glow effects. The blades always point right.

Never redrawUse the files above. No recreating the blades by eye, no adding or removing blades.